The very first use of the Internet was Email. Sending messages instantly to anyone around the world was a novelty then, and we have got used to it now. It didn’t take long for it to become popular, and it didn’t take long for advertisers to realize that marketing through Email could be effective.
In those days, people use to eagerly check for new Emails, and this compulsive-behavior was a goldmine for advertisers. Soon, we started receiving marketing Emails in our inboxes, and while we used to open these Emails once, now our Inboxes are overflowing with unopened Emails.
So why do we bother with Email Marketing? We can always advertise on Social Media, and there are other legacy advertising mediums. What exactly does an email offer?
We are here to answer that. Email’s biggest advantage can be summed up in a word: Audience. It is not a stretch to say that everyone on the Internet has an Email. An email has become so ingrained in our day to day lives that it could be considered odd that a person does not have an Email.
They may not be on Facebook, they not be on Twitter, but they surely would have an Email. Every online service needs access to your Email someway or the other and that’s why there are as many people using Email as there are using the Internet.
And since Email has been around so long, Email marketing can be extremely cost-effective. It is possible to do Email marketing without ever spending a dollar. Of course, if you want marketing to be effective, you do have to shell out, but much less than other advertising mediums.
Let’s clear up one misconception right away: Email marketing is trackable. Many opt for social-media advertising over Email because analytics are easy to obtain. The thing is, with services like MailChimp, you can actually see how many people open your Email, how many go through it and the number that reach your landing page.
Another reason to choose Email is the fact that it is so easy to collect Emails from people interested in your niche. If people have read through your content, and they give you their email, it means that they are interested in what you have to offer. And if you have amassed a large number of Emails of people who are interested in your niche? Then Email Marketing becomes that much more effective.
It has everything going for it. It is cost-effective, trackable, targetable and scalable. There is a reason why it is the most popular form of advertising. You should try using Emails for your next marketing campaign, and you would be surprised at what it has to offer.
