Consulting & Strategy
Retailing online is no different from any other business. To get you to where you want to go, it’s imperative you have a clear strategy in place. The market is huge, but it is also extremely competitive. That’s why you need a team of experienced eCommerce experts working alongside you, not only to provide key technical support, but also to offer sector specific expertise and business acumen to drive your enterprise forward. We won’t pull any punches but our ability to think strategically will help you avoid costly mistakes and smooth your path to big success.
Business Objectives
Fundamental in developing a successful eCommerce business is establishing your specific objectives. From many years of working with a plethora of online retailers – from early stage start-ups to fully established enterprises – we can add real value here. Whatever the stage of your eCommerce journey, we’ll advise you on what’s realistic and what’s not, what works and what doesn’t. And how not to throw money at something unnecessarily. We want you to travel forward with confidence, belief and optimism. Draw on our experience to point you in the right direction. It all starts with a conversation.
Target Audience
Identifying the audience you wish to target is a key element of formulating a winning eCommerce strategy. There is little point in aiming at all and sundry if, for instance, it’s only a particular niche or specific age group you are aiming at. The site needs to be built around your core audience. But, at the same time, don’t guess or just assume who your target market is. As digital marketing experts, we’ll help you align with your key audience now and into the future.
Which Platform
The eCommerce arena may seem huge and a little intimidating. But there’s no reason to be concerned. As far as platforms and brainpower are concerned, you’re in safe hands with us. Whether you are a novice or seasoned operator, we are eCommerce design and development specialists who are certified Magento, WooCommerce and WordPress exponents – three world class platforms that power much of the global online retailing industry. Rely on us to select the right platform for you.
Website Blueprint
Producing a detailed blueprint is essential before you start creating a website of any scale. And as eCommerce website experts, this is an integral element of the service we provide. Your blueprint serves as a visual roadmap to keep track of pages you create, the keywords you use and how the pages within the website link to each other.
It is also a great planning aid because it allows you to record keyword demand and profitability. Nothing will be left to chance or guesswork in building the most compatible website to meet your needs.
